Sunlit table with partnership documents, fountain pens, espresso cups and dried wheat
Cultural brand partnerships

Your brand. A shared story.

About this programme

Connect what your brand stands for with a cultural history. Explore film, editorial work and experiences built around a genuine shared connection.

The approach

Where do your values and the history meet?

Begin with the craft, people or history your brand connects with. Shape a story that respects its contributors and speaks to your audience.

More about the approach

Discuss CSR purpose, EDI participation and cultural rights where relevant. Agree who benefits, what will be documented and which uses have permission, without assuming outcomes.

Colleagues sharing ideas in a creative studio

How we approach the work

Find the connection

Identify the values, craft or history your brand genuinely connects with.

Shape the collaboration

Discuss contributors, audience, format and the purpose of the work.

Agree responsibilities

Establish consent, credits, approved uses and reporting in the project brief.

What to explore

Traditional loom weaving in Assam
Brand storytelling

Explore a film, editorial story or experience rooted in a meaningful connection.

CSR purpose

Agree who the work is intended to support and what activity will be documented.

EDI participation

Create space for different perspectives through cultural conversation and shared learning, without promising unproven outcomes.

Culture and IP

Check provenance, contributor consent, credits and agreed uses. Heritage is not automatically available to license.

Wool threads on a wooden loom

Find the history your brand connects with.